Dream team LOVE
Valentine's Day gifts for him and her
Jewelry & Watch Storage
40% discount in the set*
Combine a watch or jewelry box with a matching travel case and save with the Code: LOVE40 40% discount on the case in the set
Our set offers
Your jewelry deserves the best!
In love with elegance
Discover our collection AURORA, which combines style, functionality and elegance in the highest craftsmanship.
Perfect for home and on the go – a duo that will revolutionize your jewelry storage.
Our special offer for you:
Combine the AURORA jewelry case with the matching jewelry pouch and receive 40% discount on the case!
CODE: LOVE40
For your favorite companions
Time for love
The LONDON watch box is a must-have for anyone who wants to store their watches stylishly and securely. Whether at home or on the go – your watches deserve the best place.
Our exclusive offer:
Combine the LONDON watch box with the matching watch case and save with the code LOVE40 on the set. 40% off the case!
CODE: LOVE40
Buy a set and save 40% on the case
CODE: LOVE40
exclusive gift sets for men
Watch boxes in a set
Buy a set and save 40% on the case
CODE: LOVE40
The perfect duo
A jewelry set that always fits.
Quality standards
Timeless elegance – for a lifetime.
Quality you can see and feel: Our jewelry and watch storage combines timeless design with unparalleled craftsmanship. Each of our products embodies a passion for artisanal perfection and durable materials.
Family tradition
Appreciation of partnerships and tradition
Since the company's founding, tradition has meant close collaboration with our suppliers and a family-like atmosphere. For over 40 years, we have combined craftsmanship with contemporary designs that meet today's demands and styles.
Reviews
Feedback from our customers
"Well-made, clearly laid out, space for many pieces of jewelry of different sizes."
Stylish design, well-made red leather box.
Annelore
Fast delivery, great customer service and excellent products! I would gladly shop here again and highly recommend Friedrich 23! 🥰💐
Sabine
Bravissimi, very good as always, keep it up!
Many thanks from Roma!
Daniele Del Pesce
Your Team Friedrich
Our passion: quality, design, and personal consultation
As a second-generation German family business, we combine high quality standards with fair prices, German precision, and premium design from our own studio.
At the same time, personal contact with our customers is particularly important to us: we want to provide individual advice, listen, and find the right solution for special requests or challenges.
Markus, Aline, and Bernd Friedrich together form the second generation of the family business today. With over 40 years of experience in jewelry storage, Markus and Bernd continue the life's work of their father Ingo Friedrich, a trained fine leather craftsman, together with Aline—Markus's wife—with passion.
What once began with Ingo Friedrich's craftsmanship expertise, we combine today with contemporary design, years of experience, and personal consultation.
Friedrich23 blog
Insights & Inspiration
Stylish jewelry & watch storage by Friedrich23 The most wonderful time of the year is just around the corner – and with it the question: What should I give my loved ones for Christmas? At Fr...
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Leather or leather -free? So you choose the right jewelry box
A jewelry box is much more than just a storage option – it's a stylish accessory that creates order, protects your favorite pieces, and sometimes even reflects a bit of personality. But choosing b...
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Jewelry tarnishing is a natural process, which various external influences accelerate: Indoor air & oxygen: Chemical reactions cause metals to darken. Sunlight exposure: UV light alters the mat...
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Storage earrings properly in the jewelry box: So your jewelry remains as new
Stud earrings are among the smallest, yet most delicate pieces of jewelry. Proper storage is crucial to ensure they retain their shine and are easy to find at any time. Our jewelry cases and jewel...
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Nationwide from 50 € Value of goods
Details
High quality
Top quality and outstanding functionality are our top priorities.
Personal contact
If you have any questions, please contact us. We will personally and as quickly as possible address your request.