50% off the matching case
Buy a watch box and get the matching travel case at 50% off*. Offer valid until August 31st.
For at home and on the go
YOUR matching DUO
The highlight series for you
Dynasty collection
RFID wallet
Novelty watch winder
Watch mover
Your Team Friedrich
Our passion: quality, design, and personal consultation
As a second-generation German family business, we combine high quality standards with fair prices, German precision, and premium design from our own studio.
At the same time, personal contact with our customers is particularly important to us: we want to provide individual advice, listen, and find the right solution for special requests or challenges.
Markus, Aline, and Bernd Friedrich together form the second generation of the family business today. With over 40 years of experience in jewelry storage, Markus and Bernd continue the life's work of their father Ingo Friedrich, a trained fine leather craftsman, together with Aline—Markus's wife—with passion.
What once began with Ingo Friedrich's craftsmanship expertise, we combine today with contemporary design, years of experience, and personal consultation.
Friedrich23 blog
Insights & Inspiration
Stylish jewelry & watch storage by Friedrich23 The most wonderful time of the year is just around the corner – and with it the question: What should I give my loved ones for Christmas? At Fr...
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Leather or leather -free? So you choose the right jewelry box
A jewelry box is much more than just a storage option – it's a stylish accessory that creates order, protects your favorite pieces, and sometimes even reflects a bit of personality. But choosing b...
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Jewelry tarnishing is a natural process, which various external influences accelerate: Indoor air & oxygen: Chemical reactions cause metals to darken. Sunlight exposure: UV light alters the mat...
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Storage earrings properly in the jewelry box: So your jewelry remains as new
Stud earrings are among the smallest, yet most delicate pieces of jewelry. Proper storage is crucial to ensure they retain their shine and are easy to find at any time. Our jewelry cases and jewel...
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Nationwide from 50 € Value of goods
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High quality
Top quality and outstanding functionality are our top priorities.
Personal contact
If you have any questions, please contact us. We will personally and as quickly as possible address your request.